I'm Jennifer

I'm a lifelong techie too. From the early computers (Commodore PETs, family's first computer an Apple IIc), early email, the beginning of the web browser while I was in college, to carrying a Palm Pilot, early cell phones that weighed same as a brick, and later a crack-berry - I mean Blackberry - with that real keyboard.

Later I was learning advanced search, database design, information search behavior, and seeing my colleagues work on the precursors to today’s generative AI during my second round of grad school. My life-long learning habits seem to have drawn me most to ‘how stuff works’ and tech.

Hmm, instead of proving my geeky, techie bonafides this may just say “I’m old!”

But I’d prefer to think it shows you that I’m wired to learn, to make sense of things, AND to share what I’ve learned with others.

It’s why when I left the advertising world in New York and Philadelphia (my first career), I went back to grad school, got a Master’s in Library and Information Science, with initial plans of working to help college students find the info they needed to succeed.

Then a pivot back to grad school again when I was offered a fully-funded fellowship to work on a PhD and become a professor. Wanting to really teach is also why I left my PhD program without those 3-letters, because the program’s goals no longer aligned with mine or my spouse’s. I didn’t want to chase grants and do research instead of working directly with students. 

I was embracing that I was a "teacher" ... and needed to find ways to do that, but on my terms.

And I guess that shows I'm also not so afraid to pivot ... to adapt as the world and technology keeps changing around us.

I realized it wasn't good for me to just research if I couldn't share + teach

I started my business as a consultant, thinking I’d do market research and competitive intelligence for ad agencies, healthcare marketing firms, or other small businesses. I realized I had (at the time) a unique mix of experience and education from the advertising days and the library training, so I became a trainer on marketing for library systems. I still have a business that does that some times, and I lead a nonprofit that runs a conference dedicated to teaching marketing communications to library professionals. Even after walking away from marketing, my career journey kept circling back.  I stopped fighting it and pivoted again.

Now I lean in to that marketing background, the research years, all the pivots, the extra time learning, so I can demystify marketing for other solopreneurs. I want to help them use their expertise in their online businesses, and maybe make fewer mistakes than I did!

Through trial, error, interesting conversations, I discovered I had a knack for explaining marketing and helping my fellow consultants, service business owners, and coaches to make sense of the technology for bringing their expertise online.

Mighty Marketing Mojo was born.

A new way I could geek out and teach others – helping them to not make all the mistakes I made, or saw other solopreneurs making.

There are lots of ways to teach and make an impact in the world.

I see it every day with the solopreneurs and small business owners I work with and call client, colleague, and friend.

That’s what I do at Mighty Marketing Mojo. I believe more in ‘done with you’ than ‘done for you’ in my courses, services and my Tech Therapy Hangout membership. I’m not a marketing agency, nor a tech VA,  though I have a few services I do for clients. I prefer working alongside fellow solopreneurs as they turn their expertise and experiences into services and products online to help others.

Why It Matters to You

I try to turn all my various experiences, research, what I’ve learned from others, what I’ve learned from all my different clients, into tips and training that help you.

Whether that’s through speaking at conferences, live or virtual events, on webinars, podcasts, live video chats, in courses or workshops (online and in-person), via my email community, or Zoom chats – I use my geekiness to help coaches, authors, consultants and more to get past the tech obstacles that have them stuck in their online businesses.

If I test a tool, experiment with marketing tactics, work on my own content marketing – I bring all that experience back to you.

If I recommend something – it’s because I’ve test it or I really trust the source. If my opinions change, I’ll tell you that too.  And I don’t try to ‘sell’ you into a tool/app/technique just because I love it or it worked for me – we work to find what fits you and your business.

My goal is to demystify marketing and the tools + tech that make it happen – to show it’s not sleazy, not as confusing as some make it out, and that it’s also damn important to your business success.

Want to Work or Learn With Me?

You can check out my coaching/training services here and the few DFY (done-for-you) services I offer here.

If you want to have more ongoing access to me and some other smart solopreneurs as we get stuff done, consider joining the Tech Therapy Hangout mastermind membership.

And for sure join my email community where I share the most tips and news of all upcoming or available learning opportunities.